Literature revie of success factors of ecommerce in fashion Article

Literature revie of success factors of ecommerce in fashion - Article Example IMRG, the leading industry body for global e-Retailing has been keeping an eye on e-business figures for quite some time now. For instance year 2000 figures from IMRG indicate that online revenues for fashion goods grew at 30 percent, while in 2005 an estimated 24 million people spent over 1.6 billion online in 2005. According to e-bay, the pioneering e-retailing site on the net, a piece of clothing sells every 7seconds on their site (Morrell, 2006) and Topshop’s website is believed to be its second largest outlet after its oxford street flag shop store (Dudley, 2005). This goes on to show that e-retailing for fashion products is becoming a ‘fashion trend’ now, having been identified as the fastest growing online sector in the UK presenting 9 per cent of all online British retailing (Ashworth et al). In 2004, retail fashion market in the UK amounted to 37 billion in (Mintel) whereas the total value for the book retail market in the same year was a mere 3.62billion (Mintel). This is indeed quite an encouraging sign for the fashion industry. Internet also allows live conferencing and academic exchange amongst the designers and fashion retailer. Such interactive session also help in breeding interest amongst more buyers and sellers. Issues now being discussed include relating to consumer behaviour, enhancing the displays, academic exchanges. Such discussion help in persuading the average consumer to go for online clothing purchase (Kim) and examinations of cross channel shopping behaviour involving fashion purchases via the catalogue and online (Lu). Some such work is also focused upon the components of fashion web consumer perceptions of these (Kim). Virtual e-tailers: These are the virtual fashion apparel stores on the net, offering a range of cloths and fashion accessories to the consumer. In fact, on account of the growing popularity, these

Rating takes priority over 'quality' when it comes to television Essay

Rating takes priority over 'quality' when it comes to television programming provision. Discuss - Essay Example s, due to the introduction of innovative modalities such Cable Television, Satellite and Broadband Television and due to the multitude of channels available, the television industry worldwide has become extremely competitive1. Broadcasters and channels, in order to maintain their position in the industry, often face a dilemma as to whether to adopt an audience-oriented approach, thereby maintaining quality of programmes produced, or a market-oriented approach, focusing on ratings and the business generated and compromise on aspects of the final product2. In order to attract more viewers there is often a trade-off between quality and ratings thus jeopardizing program quality. This paper discusses the various measures of assessment of television programs including their quality and ratings, and elucidates whether ratings are prioritized over quality in the current competitive era of television programming. Television viewing can be best described and explained as being pervasive in nature and television programmes have a significant impact on the lives of the viewers as they help the audiences in formulating their views, opinions and notions regarding various matters. According to Strivers (1994)3, mass media plays a significant role in shaping the public opinion and perceptions, in both a negative and a positive manner. This has important implications for the media, including the television industry as the media has to play a very responsible role in relaying constructive notions of the society only. In addition to that, one of the integral purposes of television programming is the provision of entertainment. Entertainment can be defined in several different ways. Gripsrud (2002) states that the purpose of provision of entertainment is to capture the audience’s attention and making them ‘so engaged in/by something, that we mentally leave our immediate surroundings to some extent (pg 276)’4. The aforementioned discussion serves to underscore the importance